This new era of agribusiness is based on modern digital media, you need to be where your customers are.
We recently hosted the North American Ag Roundtable, it was in response to the sudden lack of in person face-to-face meetings due to COVID-19. During the journey of pulling this event together, we learned so much about the state of the industry! Our 35 panelists and hundreds of registrants helped us see some issues that we hadn't clued into yet. The video below outlines what we've learned and what are recommendations are going forward.
“Producers are learning about new products on social media, and researching the products they're looking for on YouTube.”
It's important to keep listening to our industry, learning what need to be done and how we can help each other. Let us know if you have any input on the subject.